Roughly seven thousand languages are spoken in the world today. One of the main factors in the identification of a culture is the language that they speak. Even the surge of new vocabulary can be related with good or bad social events and the environment. Language, communication and typography can help us materialize and execute ideas. Can help us understand and give answers to a more balanced, sustainable and meaningful society. Taking as a starting point the investigation on language carried out by Eduardo Staszowski and Virginia Tassinari we want to explore the importance of words in the politics of design today.

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