HEOR is performed and/or used by many different types of decision makers. Some are experts at the forefront of developing new methods to inform evidenced-based decision making. However, decision makers are often in other related disciplines who may not recognize that the work they are doing is HEOR. Traditionally, HEOR experts work in the health technology sector (eg, biopharma, traditional pharmaceutical, medical device and diagnostics, and health informatics industries); in HTA; and in academic centers that focus on health economics, epidemiology, systematic evidence reviews, or related research methods. However, other consumers of HEOR data/tools, such as regulators, patients, providers (eg, health systems, practices, physicians), payer/budget holders, actuaries, and health IT professionals (including data scientists), are all struggling with healthcare decisions that often involve HEOR questions.
https://www.ispor.org/heor-resources/good-practices/article/the-future-of-he-or

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