Join us in this episode with the world's leading Account-Based Marketing (ABM) specialists, Andrei Zinkevich and Vladimir Blagojević from Full Funnel. We delve into the essence of ABM, discussing its key benefits and how it stands apart from other marketing strategies.Our guests share invaluable insights from their own experiences, from tackling the most challenging accounts to aligning sales and marketing teams for effective ABM campaigns. Learn about the analytical approach to prioritizing accounts, the importance of personalization, and strategies to stay agile in a rapidly evolving digital landscape.We wrap up with Andrei and Vladimir, shedding light on measuring ABM success and using these insights to enhance future campaigns. Don't miss this opportunity to learn from the best of the best in ABM!Follow Andrei and Vlad on LinkedIn:https://www.linkedin.com/in/azinkevich/https://www.linkedin.com/in/vladimirblagojevic/Sign up for the Full-funnel newsletter: https://fullfunnel.io/marketing-newsletter/ Hosted on Acast. See acast.com/privacy for more information.

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