This 30-minute interview on B2B Insiders features a dynamic exchange between the founders of the community, Gabriel Barboza and David Costa Lima, and Chris Walker, a globally recognized marketing professional and founder of Refine Labs. The conversation will focus on pressing topics in B2B marketing, including:the evolving nature of demand generation,marketing attribution. Moreover, it will highlight the need for different demand-generation strategies at different stages of a company's growth. It will also tackle the balance between focusing on effective marketing channels and diversifying marketing efforts.Follow Gabriel Barboza and David Costa Lima On LinkedIn:https://www.linkedin.com/in/dacarjb/https://www.linkedin.com/in/gabrielcbarboza/Listen to Revenue Vitals with Chris Walker: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=a259deba84b54704Follow Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171/ Hosted on Acast. See acast.com/privacy for more information.

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